I build businesses at the intersection of traditional and digital marketing. I'm the founder of Roy Kenda Investments Ltd. - a holding company behind a growing portfolio of Canadian brands in lead generation, AI visibility, and beyond.
The old debate between print and digital was always a false choice. Here's the framework I use.
Ogilvy knew it. Halbert knew it. Most modern marketers have forgotten it entirely.
It's not about tax avoidance. It's about building something that compounds.
Lead generation systems for owner-led home service businesses in Toronto and the GTA.
kendamedia.com →Helping brick-and-mortar businesses get recommended by AI engines before their competitors do.
kendaaeo.com →The registered holding company and legal backbone behind all operating brands.
roykendainvestments.com →New brands in AI, marketing, and media are in development under the Kenda portfolio.
Stay tunedThe fundamentals that still work - copy, offers, attribution, and the psychology of getting someone to act right now.
Why the best marketing systems combine print, digital, and human touchpoints - and how to build one that's actually measurable.
Search is shifting. ChatGPT, Gemini, and Perplexity are becoming the new front door for local businesses. I write about what this means and what to do about it.
Lessons from structuring multiple operating brands under a holding company - the mechanics, the mistakes, and what actually compounds over time.